My mom says I’ve always been selling, since I’d never take no for an answer.

Both my father and grandfather were professional salesmen, so selling is part of my DNA. My first sales job was during my high school years, working as a telemarketer. After college I started a full-time sales career.

In my late 20s, I had achieved considerable sales success, yet I was stressed-out. I wanted to find some peace of mind. I became intrigued by meditation and immersed myself in learning—through a multitude of meditation books, articles, workshops, events, and retreats.

Mindfulness made a profound difference in my life. I became less reactive. Less judgmental. Less stressed. More grounded. More accepting. More relaxed. Mindfulness made a profound difference in my professional life, too, as I easily reached sales goals well beyond my quotas.

After decades of study, I wanted to bring the benefits of mindfulness to others, and teach in a way that was simple, straightforward, and accessible. So I completed an 18-month contemplative leadership course and started offering mindfulness programs in the community and the workplace.

I’ve had the privilege of presenting programs in many diverse settings, including the INBOUND19 Conference in Boston (attended by more than 26,000 people!), Marriott International’s corporate headquarters, Sinai Hospital of Baltimore, and The U.S. Food and Drug Administration in Washington, D.C. My intent is to offer people simple ideas and mindfulness exercises to reduce stress, increase focus, achieve goals—and ultimately, transform lives.

In August 2019, my husband Bill and I started the podcast Mindfulness for Sales Professionals. With 70+ years of sales experience between us, we wanted to share some of the things we’ve learned along the way. Plus, we found that many of our conversations not only revolved around family matters, world affairs, and where we wanted to go out for lunch—but also revolved around sales—so we decided to share those sales conversations in a podcast. We hope you enjoy!

Joy Rains

Background and Affiliations

  • Professional Speaker and Member of the National Speakers Association
  • Presenter for Key Seminars Inc., a sales training company Joy founded in 1989
  • Facilitator trained in Mindful Schools Curriculum
  • Graduate of 18-month Contemplative Leadership Program at Shalem Institute, Washington D.C.
  • Facilitator trained in the Veriditas (“greening of the human soul”) method for teaching labyrinth walking
  • Certified Life Coach
  • Graduate of American University, Washington D.C.